CAMA Bed Chair

IOA Healing Touch Collection

The first offering in the IOA Healing Touch Collection is the CAMA Bed Chair, a height-adjustable, three-position recliner that supports more intimate interactions at the bedside:

1. Lullaby, where the patient and their family can lie head to head for sustained eye contact, hand holding, and co-sleeping.
2. Tete a Tete, where the patient and their family sit facing one another; an ideal position during periods of wakefulness.
3. Eye-to-Eye, which allows patients, family, and caregivers to sit at the same level for improved communication. 

The genesis of the CAMA Bed Chair arose from the realization that touch can be incredibly therapeutic, especially to those within hospital settings. CAMA developed a white paper on the healing power of touch which later developed into an AIA/EDAC/IDCEC CEU presentation.

Since its release, the CAMA Bed Chair has won numerous prestigious awards including the Best of Competition award (overall) and Gold award in the Seating: Patient Category at the 2016 Nightingale Awards, as well as the 2015 Interior Design Best of Year Award for the Healthcare Seating category.

CLIENT: IoA Healthcare Furniture, Thomasville, NC

SCOPE: Visioning & Strategy Consulting for Product